For many of us, running is synonymous with freedom, personal time or what Sports Scientists call the beneficial act of Active Recovery (activating Cell B to better rest Cell A). After decades of running, multiple Ironman and years of competitive triathlon racing, the need for a gear dedicated to short runs became abundantly clear. We surveyed the running community extensively, from Beginner to Pro. The results overwhelmingly confirmed the need for FITLY.
After an intense year of research, FITLY was getting its first curves. With the help of Experts, Designers, Engineers and a whole lot of head scratching and measurements put to the test, FITLY was born! Today, not only FITLY is a reality but it beats all our expectations. It is always a good sign when friend-runners ask to borrow your prototypes…
We hope that every time you take your FITLY out – hair loose, light strides and gentle breathing – you will enjoy it as passionately as we do!